Marketing - BBM
Program Overview
From branding and advertising to digital marketing and consumer insights, marketing is a dynamic field that requires innovative and creative professionals who can think outside the box. AUC’s Bachelor of Business in marketing program will equip you with the skills and knowledge necessary to thrive in this competitive field. With experienced faculty members who bring real-world expertise to the classroom, you will get the chance to learn from the industry's top experts. The curriculum is diverse, covering topics such as consumer insights and the ability to influence purchases, data interpretation, human interaction and the business-consumer relationship. You will learn in a multidisciplinary environment, focusing on key areas such as psychology, information systems, data analytics and the factors that influence marketing’s role in shaping relevant decisions.
Degrees and Admission Requirements
Students wishing to pursue a Bachelor of Business in marketing should meet the minimum academic and admission requirements set by AUC.
Learning Outcomes
Students enrolled in the marketing program will be able to:
- Analyze and understand consumer behavior, including the factors that influence purchasing decisions and the psychological processes involved in decision making.
- Develop comprehensive marketing strategies that align with organizational goals and target the needs of specific customer segments.
- Apply market research methods to gather and interpret data.
- Effectively communicate marketing messages across a variety of channels, including print, digital and social media.
- Analyze the performance of marketing campaigns and make data-driven decisions to improve results over time.
Career Paths and Practical Experience
In addition to the required internship module and numerous cocurricular activities that offer hands-on experience, eligible business students can sign up for the experiential learning Cooperative Education Course (CO-OP) for a paid, six-month workplace learning opportunity on a full-time basis.
Graduates of the marketing program have found success in these careers:
- Business intelligence
- Analytics
- Management
- Marketing research
- Brand management
- Marketing communications
- Advertising
- Public relations
Scholarships
Excellence for Everyone
AUC will help you set your path to success from day one.
Students can receive anywhere from 20% to 100% of tuition coverage through scholarships and the Excellence Scholarship Program.
AUC School of Business will always be my best life investment. Not only because it’s recognized among the best in the world and thus provided me with the best education, but also because it gives you the opportunity to meet with best calibers and that’s what brightens up your personality along with your cognitive and analytical abilities.
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