Intro to Fashion Psychology: The Application of Science to Style

Prepare for an exciting journey where style meets science, and self-expression becomes a conduit for holistic development.

This course explores the intersection of psychology and fashion, and provides a functional breakdown of the academic and empirical research behind the application of science to style, showing how to use outfit curation to maximize wellbeing. 

The program is divided into the different components that constitute wellness and how different fashion and styling tools can be used as mechanisms to help students achieve a fulfilling state of wellbeing. The course follows the SUITS™ structure - created and used by Yasmina Nessim, the founder of “pstyled”, the world’s first fashion psychology company. 

Each individual seminar is backed by theory, science, research, and practical evidence based on the true-story case studies of “pstyled” clients. The seminar will start with theory and evolve to more practical exercises, class discussions, and group-work to help fully understand the research on a more personal and practical level. Each unit will end with the opportunity for each student to share the ways in which they think they can implement fashion psychology to their individual lives, giving them an opportunity to apply their learning personally. 

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Learning Outcomes

• Develop historical awareness and explore the evolution of fashion and fashion psychology
• Develop a holistic understanding of wellbeing across physical, emotional, social, and cognitive dimensions, recognizing its importance in personal and societal fulfillment.
• Analyze the psychological impact of clothing choices on emotional wellbeing, discerning how attire influences mood regulation, emotional expression, self-esteem, and confidence. 
• Evaluate how clothing influences goal attainment and self-efficacy, fostering a proactive mindset for personal growth.
• Understand the impact of clothing on physical wellbeing and body image, cultivating positive self-esteem and self-care practices.
• Apply fashion psychology principles to craft individualized wellbeing plans, integrating strategies for resilience and life satisfaction.

Duration and Location

• One Week: July 28 – August 1, 2024
• Sessions will run daily from 9 am to 3 pm
• AUC New Cairo campus
• Fridays and Saturdays off
• AUC holidays will be compensated for with extra hours

Fees

• EGP 3,700 (price including materials needed)
• The following discounts are offered:
  • 10% discount for siblings
  • 10% discount for AUC faculty and staff
  • 15% discount for AUC Alumni

Egyptian students can pay the tuition using

Who can apply?

Students ages 18+ 

Certification

All the bootcamp participants will receive a certificate of participation from AUC.

Transportation 

The AUC bus service is available for extra fees. Details on the schedule will be shared before the program's start date.

Note that only vaccinated students are allowed to use the bus service.

Accommodation 

Accommodation is offered at the University residences.

About the Instructor

Yasmina Nessim

Yasmina Nessim is the first and only fashion psychologist in the realm of business in the world. After completing her business degrees at King’s College and Imperial College in London, she went on to pursue her second master’s degree in applied psychology in fashion at the London College of Fashion. She dedicated years to studying the relationship between fashion and the human psyche; with a focus on the impact that clothing has on mood, performance levels, and self-expression. 

Nessim went on to work at Hermès Paris, Diane Von Furstenburg, and Selfridges in London amongst other start-ups that focus on style taxonomy and Fashion AI. In 2018, Nessim made the executive decision to move back to Cairo, Egypt, to start her fashion psychology business: “pstyled.” 

“pstyled” is the only business in the world that uses fashion psychology to help maximize wellbeing. It curates outfits that help its clients feel better, work harder, and express themselves in ways that are simple and effective. “pstyled” is, quite simply, fashion therapy. 

Nessim is now single handedly managing over 100 clients around the world. She is also handling campaigns dedicated to raising awareness on fashion psychology and the benefits of using clothing to better one’s mental health. Earlier this year, Nessim's chapter on ‘The Rise of Female Empowerment in Egypt: The Fashion Psychology Behind Their Attire and Armour' was published in the Fashion Marketing in Emerging Economies Book.

AUC Refund Policy

A 100% refund of the program fees will be offered in the following cases. Cases should be reported at least three weeks before the program's start date.

• Course cancellation 
• Medical withdrawal
• Visa denial