Rania S. Hussein is an associate professor of marketing at the Onsi Sawiris School of Business in The American University in Cairo. She was awarded her MBA degree from Georgia State University, USA in 2001 and her PhD degree from The University of Nottingham, UK in 2010. She is a Fulbright scholar and has conducted joint research with George Washington University in 2014.  Her research interests include internet marketing, social media and innovation adoption. Hussein has published a book on the Adoption of Web-based Marketing in the travel industry with Lambert Academic Publishing in 2011. Her research appears in journals such as the Journal of Business and Industrial Marketing, Online Information Review, the International Journal of Marketing and Management Research and the International Journal of Customer Relationship Marketing and Management. Besides teaching marketing core courses, she is particularly specialized in teaching Internet Marketing. She provides consultation and advice to online start-ups on how to manage their online businesses.