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Standard AUC English and Arabic Nameplates and Colors

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  3. Standard AUC English and Arabic Nameplates and Colors

Colors

 The Nile, nature and the sun

Dark, deep blue is AUC’s primary blue and should appear prominently on University print and online materials.

We recommend the secondary colors be paired with AUC blue. Secondary colors may be paired together within a series or internal environment.

AUC Branding - Colors

 

 

Fonts 

AUC English Font Guidelines

  • Isidora Sans is our University’s primary typeface, used in the wordmark, sub-brand logos and print material text.
  • Other typefaces commonly used in print include serif, sans serif and slab-serif fonts, such as Roboto Regular and FreighText Pro. 
  • For ceremonial print material, the preferred typeface is Tangerine Regular.
  • Use Georgia Regular typeface for web content.
  • Avoid using type with drop shadows for print.
  • Avoid outlining type.

AUC Branding - English Fonts

AUC Arabic Font Guidelines

  • Frutiger Arabic Bold is our University’s primary Arabic typeface, used in the wordmark and print material text.
  • Other Arabic typefaces commonly used include Mizan Medium and Yaziji macOS.
  • Avoid using type with drop shadows for print.
  • Avoid outlining type.

AUC Branding - Arabic Fonts

 

Logos

 The AUC logo features intersecting pentagons as a key component of its design. The historic pentagons represent a remarkable point in AUC’s history when President Christopher Thoron and illustrator Naim Fahmi introduced AUC’s first emblem, which contained the pentagons that shaped our first logo in 1970. 

When AUC celebrated its 100th anniversary, a centennial logo was created to be used on all celebration print and digital material. The design featured the intersecting pentagons in the heart of the number 100, signifying motion that goes beyond the first century of our history. These thoughts of motion reflect the very reason why Thoron and Fahmi first chose the pentagons.

General Guidelines

  • Modifications to the AUC logo are not permitted.
  • The primary AUC logo is the blue two-line logo.
  • Usage of the one-line logo is very limited to certain publications.
  • The AUC logo may appear in its specified color or in black or white. Other colors may not be used.
  • Rearranging the various elements of the AUC logo is not allowed.
  • The alignment of any element of the AUC logo may not be changed.
  • The AUC logo may not be tilted or rotated. It should be in the same direction as the text, horizontal.
  • Usage of the 1919 seal is restricted.
  • Using the AUC star alone is only permitted in very limited situations. If needed, share a draft version of the design using the star alone for the approval of the Office of Marketing Communication and Public Affairs prior to execution.

AUC Branding - Logos

Wordmark: AUC Logo with Signatures

Logos are only permitted for schools and some nonacademic, revenue-generating centers. Any permissible logos must either be designed or approved by the Office of Marketing Communication and Public Affairs. Any logo modifications are done through the Office Marketing Communication and Public Affairs.

AUC Branding - School Logos