Video Production and Approval
Our in-house videographer is part of the Marketing Unit and produces fresh, contemporary videos with high-quality lighting and recorded audio, free of technical issues and tastefully edited. These videos are as brief as possible and high on impact.
Send us a request to help you produce strategic videos that serve the entire University (not a tutorial or academic promotional video), or to provide proofing services for your existing videos. When in-house production is not feasible, our office will suggest hiring an external party to produce your video and provide recommendations.
The Office of Marketing Communication and Public Affairs approves promotional and documentary videos that are produced by other departments and offices. Approval from the office is a must for the video to be uploaded on the University's channels. Other videos that are not promotional or documentary in style, (event coverage, academic or teaching videos and the filming of dignitary visits to AUC) do not need approval by the office, considering that they already fulfill the publishing requirements.
Approval requests are sent by an email to the Assistant Director for Video Production Ziad Farid at [email protected].
Important Tips
- The office can provide any needed University B-roll footage or photos that are available in the office library
- It is the responsibility of the department or office producing the video to get the necessary approval for the producer to film on campus
- It is the responsibility of the department or office producing the video to provide personal and location releases signed by the authorized signatories
Video Requirements
- AUC's branding and editorial style guide must apply to all videos
- The office has the right to approve and make amendments to the video. In rare cases, the office has the right to reject the video from distribution or dissemination
- All music used in the video must be copyright free with no legal issues of usage
- Famous music clips and songs cannot be used in AUC videos (The 20 second rule is a myth and has no legal basis)
- Stock videos cannot include people and locations as representative of the AUC community and campuses. Generic videos of Cairo, Egypt, or science images are fine to use, as long as there are no copyright issues and royalty payments. Only actual AUC people and campus locations can be used as represented of themselves
- All music and stock footage used should be attributed by the original author at the end of the video, if required by the author
- No pirated or demo versions of software/programs can be used to create the video
- Watermarks of software or voiceover of copyrights are not permitted on AUC videos
- Your video should have a clear title, a brief description and a tag-list to be used for online distribution
- The video resolution should be full HD 1920x1080
- Your video should have the AUC logo either in the beginning or the end
- A “special thanks” slide can be placed at the end of the video if required/necessary