Sherif Kamel ’88, ’90. ‘13, dean of AUC’s School of Business, has been elected board chair of the Association to Advance Collegiate Schools of Business (AACSB) for the 2024-2025 academic year, effective July 1, 2024. 

"Being elected as chair of the AACSB Board of Directors is not just a personal honor but also a testament to the vital role that AUC and similar institutions play in shaping the future of global business education," said Kamel. "I am committed to leveraging this opportunity to further AACSB's mission of fostering engagement, accelerating innovation and amplifying impact in business education."

Poised to guide AACSB during a critical phase in its evolution, Kamel plans to prioritize digital transformation in education, enhance global collaboration, and promote sustainable and inclusive growth. His extensive involvement in advisory and governance roles, including a recent appointment to the board of the Central Bank of Egypt, underscores his profound impact on the business education landscape.

"Being elected as chair of the AACSB Board of Directors is not just a personal honor but also a testament to the vital role that AUC and similar institutions play in shaping the future of global business education."

Kamel's roles as vice chair and chair-elect of the AACSB board and leadership of its Innovation Committee in 2023 set the stage for his current position as chair. Under his tenure as dean of AUC’s School of Business, the institution achieved the prestigious triple-crown accreditation and has been consistently recognized among the top business schools globally.  

Established in 1916, AACSB is the world's largest business education alliance. It connects educators, learners and business professionals on an international scale to foster engagement, accelerate innovation and amplify impact in business education, aiming for a better society.  

Finance juniors Salma Afifi, Jumana Elhefnawy and Maya Abu Shahba developed ScanHa to incentivize consumers toward making sustainable fashion choices, promoting conscious consumerism and reducing the industry's environmental impact. 

"We want to create a community of environmentally conscious and responsible shoppers without compromising either style or budget," explained Elhefnawy. “ScanHa allows customers to scan the barcodes of clothing items while shopping, showing a sustainability rating for each piece. For high-rated items, the user is encouraged to proceed with the purchase, whereas for low-rated items, the user is redirected toward a more sustainable yet identical alternative. ScanHa also offers incentives and discounts for eco-friendly purchases, which makes sustainable shopping more desirable and accessible.” 

Offered by the Center for Entrepreneurship and Innovation at AUC’s School of Business in collaboration with the African Engineering and Technology Network (Afretec), a pan-African network that includes universities from across the continent, the competition encourages students to utilize advanced technology (ICT) in order to aid businesses and public establishments in reducing waste and advocating for ethical practices for a more sustainable future. 

AUCians across disciplines made their voices heard in Dubai, United Arab Emirates at COP28, the 2023 United Nations Climate Change Conference which is the world’s largest climate conference. Faculty, students and alumni shared their expertise on topics such as green buildings and education, showcased award-winning sustainable startups, and delivered powerful speeches. Read more about AUC at COP28 below.

Learn more about the University's Climate Change Initiative.

Sherif Kamel ’88, ’90, ’13, professor and founding dean of AUC’s School of Business, has been appointed to the board of the Central Bank of Egypt as a financial expert.

“I truly appreciate the trust and confidence placed in me, and I look forward to working with the other board members to advance the bank's vision and achieve its strategic objectives,” said Kamel.

Such an appointment signifies AUC's dedication to excellence and service, showcasing the high caliber of its faculty and alumni, who are go-to experts in their fields. “AUC takes great pride in its commitment to serving Egypt through the exceptional contributions of its alumni and faculty, and Dean Sherif Kamel is a prime example of that,” said President Ahmad Dallal. “Dean Kamel is an invaluable leader at AUC and an internationally respected authority in his field. He exemplifies AUC's deep commitment to serving Egypt through its experts, research and partnerships.”  

“Honored and delighted by the opportunity,” Kamel noted, “As dean of the School of Business, my appointment to the board reflects the invaluable opportunities the faculty of The American University in Cairo are given to contribute their knowledge and expertise to serve our society, especially at a time of continuous transformations with its different challenges and prospects.”

“Dean Kamel is an invaluable leader at AUC and an internationally respected authority in his field. He exemplifies AUC's deep commitment to serving Egypt through its experts, research, and partnerships.”  

A Journey of Excellence

Such distinctions are not new to Kamel, whose connection to AUC spans 40 years, during which he earned three academic degrees and spent nearly three decades as a faculty member.

At AUC, during his tenure as dean, AUC’s School of Business received the triple-crown accreditation in 2014, making it among 1% of business schools worldwide as well as the only business school in the Middle East and third in Africa to achieve this prestigious recognition, which has been reaffirmed over the years. It has also been ranked by Eduniversal among the top 100 business schools in the world every year since 2012 and among the best business schools in Africa for the last seven consecutive years. In addition, the AUC Venture Lab, established during Kamel’s time, is the first University-based incubator in Egypt, classified among the five most promising university incubators in Africa.

“As dean of the School of Business, my appointment to the board reflects the invaluable opportunities the faculty of The American University in Cairo are given to contribute their knowledge and expertise to serve our society, especially at a time of continuous transformations with its different challenges and prospects.”

Outside AUC, Kamel’s list of achievements is equally impressive. He serves as vice chair and chair-elect of the board of directors of the Association to Advance Collegiate Schools of Business (AACSB), the oldest global accrediting body for business schools with the largest network of schools, educators, learners and businesses worldwide. He will serve as the board’s chair for the 2024-2025 academic year and is now heading its Innovation Committee. Kamel was recognized by AACSB in 2018 as one of its Influential Leaders Challenge Honorees, being a business leader who influences business education. He also served as a trustee of the International Management Board of the Association of MBAs and the Business Graduates Association.

Kamel is a member of the American Chamber of Commerce in Egypt's Board of Governors and previously served as the board’s president from 2019 to 2021. In addition, he is deputy chair of CEMS (Community of European Management Schools) - The Global Alliance in Management Education, of which AUC’s School of Business is a member. A prolific author, he has published numerous scholarly articles and books, the most recent of which is Leading Change in Challenging Times: Lessons of Disruption and Innovation from Egypt – Thoughts, Observations, and Reflections (2022).

Passionate about education, Kamel holds a bachelor’s in business administration, an MBA and a master’s in Islamic art and architecture from AUC as well as a PhD in information systems from the London School of Economics and Political Science. 

With a first-place finish, Yara Ebeltagi, finance major with a minor in economics; Malak Elshennawy, finance major with a minor in economics and mathematics; and Joudy Aly, business and entrepreneurship major, made AUC proud at the Arab Fintech Challenge held at GITEX Dubai 2023. Creating an app called 'Mini Money' that incentivizes youth financial literacy, their project was selected out of international teams from across the region for its capacity to go beyond traditional savings methods and motivate youth with a unique rewards system. 

The students began this startup project as part of the Entrepreneurship and Innovation course taught last spring by Moataz Darwish '95, associate professor of practice in the Department of Management at the School of Business and team mentor. 

"The entrepreneurship project is a cornerstone in this course, with a clear learning outcome of generating a world-class experiential learning experience for students and equipping them with a mix of academic rigor and relevant  practical tools to help them succeed in the outside world," said Darwish. "The students were trained on all aspects of designing an entrepreneurial venture, from framing a customer problem to designing and prototyping a business model to delivering a powerful pitch. The process is very demanding and requires a variety of pedagogical techniques, including experiential workshops, case studies, guest speakers, investor assessment simulation, one-on-one coaching as well as personality and entrepreneurial tests and simulations with support from AUC's Career Center and Eonomics Behavioral Lab."

The Arab Fintech challenge is a competition powered by Fintech Egypt, initiated by the Central Bank of Egypt and sponsored by the EG Bank MINT incubator.

Hear some thoughts from the team about the project, collaborative aspects and the competition process:

Yara Elbeltagi 

“Our collaborative journey in shaping our FinTech solution was enriched by the diverse personalities within our team. Dr. Moataz's endorsement of these differences proved to be a success, as they seamlessly enhanced our decision-making process. 

Joudy is the most practical of us, always thinking rationally, Malak is extremely analytic and focuses on the details, always making sure our information is backed, and I felt like I brought forward the creative angle that helped bring our idea to life. 

Since developing the idea initially, these distinct strengths enabled clear communication and efficient development, allowing us to develop Mini Money in synergy. 

Joining the regional competition unlocked a plethora of opportunities for us. To begin with, we gained an internship at Mashreq Bank which was extremely eye-opening and offered us hands-on exposure to the job market. We also got the opportunity to join a three-month FInTech incubation program organized by MINT by EG Bank. Networking was and still remains a great benefit from our participation; we continuously meet professionals and individuals who serve as mentors and give us real advice based on their experiences as well as unlock new opportunities for us."

Malak Elshennawy

“Although the three of us were majoring in either finance or entrepreneurship, our knowledge about FinTech was limited, having been recently declared. Still, our brief moment of hesitation did not stop us from competing, because we have always been committed to succeeding in everything that we did. More importantly, our professor believed in our abilities and urged us to compete. 

Our winning FinTech startup, the Mini Money gamified app with an embedded wallet, is designed to help parents track their children’s spending, increase their financial literacy and give them benefits whenever they save up, such as discounts at their favorite gaming store.  We were continuously changing and updating the app based on feedback from parents, bankers, venture capitalists and AUC faculty. Innovation is a continuous process, and over time, our startup has prospered and changed with help from all these mentors who have changed our perception of both the problem and the feasibility of our solution."

Moataz Darwish, faculty mentor

“The main problem the students tackled in this project was the lack of financial literacy among the youth population. Generally speaking, children don't have an efficient way to track or manage their spending, let alone savings. They possess a limited grasp of the importance of responsible financial management. 

Through the team's Mini Money project, youth will be able to monitor their spending and be incentivized to save through the gamified app experience. The app helps prepare the future generations in financial prudency and efficient financial decision making. The project also serves  parents by helping them  monitor and mentor their children's finances. The solution also signifies the contribution that AUC aims to provide by preparing its students to tackle sizable problems in the Egyptian and emerging markets  with innovative tech and business model endeavors. 

This project was enabled by the tremendous support we receive from the School of Business and the entire AUC community. Nothing is more rewarding to me than to realize my life mission in mentoring and coaching my students to realize their potential and enhancing AUC’s positioning in Egypt and beyond.” 

The Egyptian economy has faced many challenges in recent years, including a two-time devaluation of the Egyptian pound, soaring inflation and a foreign-exchange crunch, which has resulted in restrictions on credit usage in foreign currencies. 

What does the economic landscape look like in Egypt right now, and what can we expect moving forward? We spoke with Ahmed Abou-Zaid, professor of economics at AUC, to learn more.

The Central Bank of Egypt has recently banned the use of debit cards abroad and restricted credit usage for transactions in foreign currencies.  Why has it taken such steps?

Central banks across the world adopt various targets and objectives, ranging from price stability and high employment to fostering economic growth. In the case of the Central Bank of Egypt, its current primary focus is maintaining stability in the foreign exchange market. Recent decisions made by the CBE, such as banning the use of debit cards for foreign currencies, serve as a reflection of the foreign currency shortages Egypt is currently suffering from. The Central Bank aims to stabilize the market by retaining a significant portion of foreign currency within the country's borders. Recently, there have been reports of individuals being sent to foreign countries with numerous debit cards to withdraw dollars from their Egyptian pounds’ accounts. This practice has resulted in a substantial decline in Egypt's foreign reserves, worsening the existing problems.

What does this signify?

Egypt's focus on foreign exchange market stability, while confronting foreign currency shortages and inventive practices to access foreign currency, underscores the importance of prudent Central Bank policies to safeguard the country's economic well-being. These measures are pivotal in addressing the challenges posed by capital flight and depletion of foreign reserves.

Do you expect another devaluation? If so, approximately when?

Given the current state of Egypt's foreign reserves, it's evident that the price of the U.S. dollar in the black market has surpassed EGP 42, which represents a considerable premium of approximately 10 pounds over the official exchange rate. Given these conditions and in the context of Egypt's agreement with the International Monetary Fund, there is a strong likelihood of another devaluation occurring by January 2024. This impending devaluation should be seen in the broader context of Egypt's economic challenges and its commitment to agreements with international financial institutions like the IMF.

How do you foresee people's cost of living and general expenses being affected amidst the current economic conditions? 

Two recent currency devaluations, sluggish wage growth, limited economic subsidies and a rapid population growth, have contributed significantly to a notable decline in the living standards of the Egyptian population. The elevated value of the U.S. dollar has played a major role in raising the cost of imported goods, the majority of which encompass essential products, such as food and medicine, as well as crucial inputs for manufacturing and agriculture.

Should we expect inflation to rise?

Official data published by the Central Bank underscores a consistent upward trend in inflation over the past two years, averaging at around 40%. With another devaluation on the horizon, it's a straightforward projection that prices will continue to surge, given that foreign components or inputs are integral to nearly every product in Egypt.

What do you foresee for the Egyptian economy through the end of this year? Into next year? In the long term?

Forecasting the trajectory of Egypt's economy is an easy task as it depends on multiple factors. In the short term, the foremost concerns include persistent inflation and depreciation of the Egyptian pound, posing significant challenges that will lead to higher prices and lower standards of living. 

Looking ahead to the mid and long term, Egypt's economic prospects can be enhanced through the implementation of a range of policies, such as attracting foreign investments, managing population growth, advancing infrastructure projects and adopting sustainable practices. By strategically employing these measures, Egypt can chart a path toward economic improvement and sustainability in the coming years.

What advice would you give to people living in Egypt to cope with these challenging conditions?

A very difficult question, but what I can think of is “work hard and budget wisely”. 

The Tomorrow’s Leaders Gender Scholars (TLS) program welcomed its third cohort of students from various academic backgrounds. Through the program, the students apply a gender lens to their areas of study, engage in civic engagement activities, pursue professional development opportunities and give back to their communities.

“We have selected students who have shown great potential to become gender-sensitive leaders on campus and in their communities in the future,” said Helen Rizzo, associate professor, sociology unit head and TLS academic director.  

Initiated two years ago, TLS  is a joint effort between AUC,  U.S. Department of State and Bureau of Near Eastern Affairs. It grants a one-year scholarship to current AUC students who have leadership potential and are interested in studying and incorporating gender across academia as well as the public and private sectors.

This year's recipients are keen to embark on their academic journey.

“When I heard about the opportunity of applying to a scholarship that provides knowledge about gender and also equips us with all that we need to be agents of change, I felt like it’s calling me," said Amina Boudah, psychology major and a member of the third cohort. "Being in something bigger than myself, spreading awareness of gender issues and reaching policymakers are things  I’ve visualized and manifested my whole life.” 

Just like their predecessors, the current cohort will undertake projects in civic engagement and mentored research, attend a series of specialized workshops covering various aspects related to gender, and organize TLS and Tomorrow’s Leaders events on campus.

“TLS for me is a chance to outgrow my gender biases,  challenge them and  absorb cultures that I haven't witnessed before," Boudah reflected.

Graduates of the program also testify to its impact.

"TLS played a major role in shaping my perspective of major issues going on in my academic and social life. In doing so, this scholarship has helped me become a better learner, leader and an overall better human," said Moustafa Sherif, TLS graduate and biology major.

As part of their initial activities this year, students engaged in team-building exercises, an introduction to gender studies, and discussions about emotional intelligence and types of leadership. 

“Being with good company unleashes your abilities and can break barriers you've been trying to overcome for a long time,” said Hammad Omar, electronics and communications engineering major and a member of the third cohort. 

In addition to exploring gender themes, the program also connects students to different networking opportunities, such as attending international and national conferences, where they can engage with a wider community of specialists. It also gives them the chance to interact with civil society organizations working in the field of social development with a gendered lens.

“Gender awareness and advocacy for gender justice are critical to the development of our students, who will be future leaders. We are confident we have a strong cohort in place and are looking forward to working with them over the course of the next year,” said Fatemah Farag, TLS associate director and Tomorrow's Leaders senior gender coordinator.

The emergence of generative AI (GenAI) has forced educators across the world to rethink curricula, policies and principles both in and out of the classroom. “Generative AI brings many opportunities, but also a lot of challenges — especially in terms of academic integrity,” said Sherif Kamel ’88, ’90, ’13, dean of AUC’s School of Business. 

As the new semester kicks off, Kamel has pondered how AI will affect teaching and learning, how it will support and challenge research, and how it will change the daily operations of business schools.

“This is a unique moment for business schools to lead the way in rethinking business and management education and explore what is needed to succeed in a fast, changing, innovative, constantly disruptive and interconnected global environment,” he writes in the most recent edition of the NileView.

He forecasts change across the board — from course assessment to faculty recruitment and retention.

“GenAI plug-ins could help create testing material and analyze student performance, identifying strengths and weaknesses and suggesting ways to improve,” he said. “This would support and optimize learning outcomes and motivate students.”

Kamel also noted that AI skills will soon become a “must” across disciplines, including teaching. “Moving forward, universities and higher education institutions, including business schools, will opt to recruit and retain faculty who can embrace technologies such as GenAI and have the knowledge and experience to use them in their teaching methods and research approaches,” he said. 

Teaching faculty, students and staff how to effectively and responsibly use the tools of tomorrow is of utmost importance, according to Kamel. “A lot of work needs to be done that relates to security, privacy and academic integrity,” he said. “Like every other emerging innovative technology, there are ethical and unethical ways to use AI, and the business leaders of tomorrow need to learn this as students today.” 

Looking back, Kamel points out that the AI revolution has been a long time coming. “This has been gradually happening throughout the last 80 years,” he explained. “Many simple tasks we used to do are now done faster and more efficiently by technology.”

Kamel stresses that machines will not replace humans — at least not in the foreseeable future. However, he does believe that the time we spend on certain activities, as well as the nature of work, will absolutely change. 

"I've always said that humans and human capital are society's most important assets,” he said. “People will keep on doing what they do best, which is the thought process, judgment, vision and strategy, versus machines, which will help with data projections and advanced analysis — and this can help us make better decisions.”

With OpenAI’s latest text-generating model GPT-4 released only last March, Kamel believes that we are just beginning to scratch the surface of AI’s potential, placing importance upon upskilling and reskilling to stay current and competitive in “a more advanced, accelerated, technology-driven environment,” he said. “Degrees will still be important, but they must be complemented with lifelong learning through certification, professional development and training, lifelong learning is no longer an option.”

Innovation for Business Schools

Kamel has been appointed vice chair and chair-elect of the board of directors of the Association to Advance Collegiate Schools of Business (AACSB), the oldest global accrediting body for business schools with the largest network of schools, educators, learners and businesses worldwide.

In his new role, Kamel will lend his years of expertise in advocating for innovation, engagement and impact in business education. He will also serve as the board’s chair for the 2024-2025 academic year, and is now chairing the board’s Innovation Committee.

AUC’s School of Business joined AACSB in 2001 and was first accredited by the association in 2006. “Since then, we’ve been active members — not just of the network as an accredited school, but many of our staff and faculty are active in brainstorming strategy discussions, projects as well as regional and global conferences,” said Kamel.

Striving to keep business and management education current amid an ever-changing landscape is one of AACSB’s cornerstones, Kamel explained, highlighting digital transformation and AI as two major trends at the forefront of discussion. “Additionally, the United Nations Sustainable Development Goals (SDGs) and environmental, social and governance (ESG) issues have become an integral part of the curriculum and activities organized and offered by business schools,” he added.

Business schools should practice what they preach and always strive to innovate and adapt to developments taking place in different global businesses, industries and markets to remain relevant and impactful and shape the future leaders of tomorrow who can make a positive difference to society.

A warm welcome to all our new faculty! With research interests from international policy to visual storytelling, we are thrilled to have incoming faculty this fall who are experts in a range of disciplines. Read more about the wide array of knowledge they bring to AUC, and enjoy hearing a few fun facts – they may surprise you!